The primary goal of this project was to create a visually striking logo, branding, and packaging design for an emerging brand in the sports drink category that would stand out in a crowded market.
The logo mark is a minimalist combination of a water droplet and molecule, forming an abstract letter A that represents the product's focus on hydration and performance. The choice of a vibrant electric turquoise color contrasts boldly against a dark navy background, creating a sense of energy and excitement that appeals to the product's target audience of athletes and fitness enthusiasts.
In addition to the logo, I developed a color palette that includes bright and refreshing options like Aqua Burst, Citrus Jolt, Berry Bolt, Lemon Zest, and a dark navy. These colors were carefully chosen to stand out on the shelf and catch the eye of consumers looking for a premium sports drink.
To bring the branding to life, I created a sleek and modern packaging design that incorporates the bold logo mark and bright color palette. The final result is a cohesive brand identity that communicates the product's focus on high-quality hydration and athletic performance.
